Marketing Tips from Santa

There are business lessons everywhere and here are a few from the big man in red written by Taki Moore from More Clients.

1.Santa makes a list and checks it twice.

2.Deliver on time - would we still believe in Santa if he missed a year or came late?

3.Everyone loves a giver - don’t be a taker, move the free line and win you prospects over with your generosity.

4.Qualify hard - do you grade your prospects and clients? Santa grades kids either naughty or nice! Which of your clients have been nice? Which prospect has been naughty? You know what to do.....

5.Leverage - Santa has a team of body doubles who have been working the crowds at every shopping centre on the planet (whilst the real Santa sips beer by the pool at his bach).

6.Run special events - He builds massive anticipation and even gets your kids counting down the sleeps till the big day.

7.If he just wore regular clothes, he’d be no big deal. Do you have a uniform that makes you stand out?

8.Get others to talk you up - his P.R. elves get everyone talking about Santa, so he never has to talk himself up.


Have an amazing Christmas and drive safely if you’re heading away. Take Care
Arlene

Results

I have been optimising a website for one client and had success getting from position 2 to position 1 in Google - beating their competition! That's what I like. But it could change daily, weekly so we need to keep monitoring it.

It can be quite frustrating when I explain the small changes required to help with positioning to a client and it's not done - hence no results...

Don't forget to grab my free report too "18 Golden Rules to Successful Marketing" on my website. www.successfulmarketingsolutions.co.nz

Merry Christmas

Arlene

Is Your Website Search Engine Friendly?

Well is it? When you Google search with your keywords, do you show on page 1?

If you don't - you could be loosing $$$ and potential customers to your competitors. Do you want that? I sure don't.

By tracking clicks from Google, the results showed that if your website is placed in the following positions, they receive the following percentage of clicks.

postion 1 gets 42.1% of the clicks
2 gets 11.9%
3 gets 8.5%
4 6.1%
5 4.9% and so it goes....

Therefore it is important that your website is seo optimised or made search engine friendly and appears on page 1 for micro niche related keyword searches.

So do you monitor your analytics each week, month to check your website and what keywords are working for you? Google also tells you what keywords searchers used to find you.

I have been researching websites lately out of curiousity and there are heaps of them that are not ranking at all! How profitable is that? Whether you just want branding (get your name out there) or to ecommerce sales - there are certain things you can do to get seen.

I've just been tweaking mine. Yes I do it weekly - I receive an analytics report from Google and I can see what's working and what's not and make changes to my tags to be more search engine friendly. It's a work in progress and one that should be regularly checked. Websites aren't set and forget, they need constant monitoring.

That's my rant for today. The sun is shining and its a beautiful day so must head out into it!
Ciao Arlene