Is Your Website Search Engine Optimised?

Is your website being found online by the search engines?  Are you getting visitors to your site?  Many website designers are fantastic at designing amazing looking websites, but that dosen't mean they will generate visitors to your site.  Search engine optimisation is very important.  So how well optimised is your website?
I recently looked at a website who's niche was electrical goods.  When I viewed their meta tags, I noticed that it was loaded with incorrect data for the search engines.  The title, description and keywords were accommodation related.  Huh?  No wonder they were not generating any visitors to their site as the search engines couldn't clearly understand what the site was about:  electrical goods or accommodation??
To see if your website meta tags are keyword phrases for your niche,  follow these steps:

• Bring up your website
• Click on view source - (in Internet Explorer go page and view source) (Google Chrome click on the spanner, tools and view source)
• This brings up the html code for your webpage.  Scroll down until you find the Title, Description and Keywords.  Are they the correct phrases for your niche?

I am surprised as many websites are not loaded with the title, description and main keyword phrase so search engines will take longer to understand what it is about and could reduce the amount of visitors you receive.
You can also view your competitors websites and see how well they are optimised.

Is your website search engine optimised?

Article Marketing For Your Online Business

What is article marketing? One of the most important aspects of growing any business is branding it, which is creating a name and reputation for it. It is building your reputation and is how you are known. Article marketing is using articles to identify yourself and to help create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.
Four things that successful branding will incorporate:
1. Name- it has to be recognizable
2. Image- it has to be respectable and appealing
3. Promise-  you have to tell them that you can help them
4. Motivation-  they have to be motivated to work with you
Name:
The name in online marketing has to be something that is recognizable, memorable, and will stand out. The strategies used in giving yourself a name will different because it will most likely be incorporated into your URL in some way. It has to be easy to remember, which means most likely short. It has to stick to the person's mind so it needs to be unique and memorable. It has to be easy to spell so it can be typed into an address bar.
It has to be associated with your key benefit. The name also has to have a relatively generic name in it so it can be readily associated with your product or service, just make sure that it has a unique twist...preferably not with the spelling. Article branding will allow you plenty of opportunities to get your name out there by repeating that name throughout your article. This will help those reading it and others you write associate your name with the topic.
Image:
The image you convey has to be appealing to the consumer. They have to want to do business with you. They have to feel good about it. You need to approach this from a couple different fronts. You have to make things appealing to the eye and to the mind and one or both of these have to come to the consumer's mind.
When you are able, use graphics or logo's that will catch the eye and that will help you stick in the person's eye. Also try to present an image that says you can be trusted and respected. Article branding will help you accomplish this in the way you write and the amount of knowledge that you convey. If you set yourself up as a reliable source of information and an authority on the subject through your articles, it will go a long way in helping your image.
Promise and Motiviation:
You have to let the consumer know that you intend on helping them and that you can meet their needs. Article branding will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.
Establishing your brand can be one of the most difficult things for any business to do and many live and die by how well they brand themselves. Large companies give themselves giant budgets to help establish their brand but the Internet levels the playing field. Branding your online entity can be done very inexpensively and efficiently by making use of article writing and article branding.

Small Business Websites ? Why a Small Business Website Does not Produce Results

Small Business Websites ? Why a Small Business Website Does not Produce Results

So let’s take a look at some of the most common mistakes done when a small business takes their business online. Order of links So many times you visit a small business website and they proudly flag the “about us” link as their first link. This is called the pride link because they often think that telling people about the company is the most important thing. The links should be in order of i
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Small Business Marketing Ideas - How To Get Your Newspaper Ad To Work Better

Small Business Marketing Ideas 

Running an ad in the newspapers is costly and there's no guarantee you will get a response from it.  How many people buy a newspaper to read the ads?  Not many so here are a few tips to help your ad be found and help improve the response rate from it.

1.  Make your newspaper ad look like an editorial article and your readership will increase.

2.  If your ad doesn't work the first time, test another one.  Don't keep using the same ad if you are not getting a response.

3.  Your company name should not be the headline.  You have 3 seconds to grab their attention so make your headline catchy.  Research headlines to see what other industries use.

4.  Don't always listen to the advice from friends who say that kind of ad won't work.  99.9% of people you ask will have no idea of what a good ad looks like.  Test, test and test again.

5. Put an offer in your editorial.  What can you give away for free to get their details or get them into your business?

"Great advertising is often not seen as advertising by the purchasers.  It is simply seen as useful information that helps them make a decision."  Peter Sun

If you've recently put an ad in your local newspaper and received no response from it, email it through to me and I'll critique it for you for free.  If your ad received a good response, I'd love to hear from you.

Have a great week.

Arlene