Thursday, September 30, 2010

Is Your Website Search Engine Optimised?

Is your website being found online by the search engines?  Are you getting visitors to your site?  Many website designers are fantastic at designing amazing looking websites, but that dosen't mean they will generate visitors to your site.  Search engine optimisation is very important.  So how well optimised is your website?
I recently looked at a website who's niche was electrical goods.  When I viewed their meta tags, I noticed that it was loaded with incorrect data for the search engines.  The title, description and keywords were accommodation related.  Huh?  No wonder they were not generating any visitors to their site as the search engines couldn't clearly understand what the site was about:  electrical goods or accommodation??
To see if your website meta tags are keyword phrases for your niche,  follow these steps:
  • Bring up your website
  • Click on view source - (in Internet Explorer go page and view source) (Google Chrome click on the spanner, tools and view source)
  • This brings up the html code for your webpage.  Scroll down until you find the Title, Description and Keywords.  Are they the correct phrases for your niche?
I am surprised as many websites are not loaded with the title, description and main keyword phrase so search engines will take longer to understand what it is about and could reduce the amount of visitors you receive.
You can also view your competitors websites and see how well they are optimised.

Is your website search engine optimised?

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