Marketing Tips For Your Business

After a long wet and windy weekend, here are a few marketing rules to increasing the turnover in your small business. 

• Direst response ads: All your ads from now on should be direct response ads. It could be cutting out a coupon, ringing a toll free no. (which would entice people outside your immediate area to phone you), it could be to ask the prospect to cut out the ad and bring it into your shop for a FREE…., or to merely mention this ad and receive… Whatever it is it must create an immediate response, and give you an opportunity to get the prospects   name, phone No, and address, as well as email, and birth date.

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  Your Business Name is Not a Headline: You must always use a compelling headline and put your name and details at the bottom right hand corner. Think of the Yellow Pages where every business puts their name up the top. The business that puts a compelling headline is the one that will do the best because they stand out from the crowd and most important they are giving the customer what they want. Remember you are the solution to their problems. You can give back their lifestyle.

• Compelling Headlines: All your advertising and marketing including your business card should begin with a compelling headline.

• Offers can Increase Your Advertising Profits: An offer of real value is the best way of getting qualified prospects.

• Free Offers: Free offers with no strings attached are the best form of offer. Even if it is simply…”FREE no obligation confidential first interview.”  On tv this morning I noticed a photocopier company advertising free trials of their machines and upon purchase you will also receive a smaller multifunction printer.  What can you offer?

• Testimonials: When you have them use them. Don’t forget to ask the person giving the testimonial if you can use them. Try and get people you have dealt with and helped to say something worthwhile such as… “Helen from The XXX Garden Centre showed us how to create the patio of our dreams that fitted perfectly into our home and gave us the lifestyle we wanted.”

• Guarantees: Think of a guarantee and keep using it. Place it on all your marketing and in your advertising.

• UBA. : Unique Business Advantage Everyone has a unique selling point. That is to say why do people come to you over and above others. For example you could say… “you have the largest display of water features including glass and copper features in XXX.
   
  
  
  When creating your next campaign, use these points in the process.  They work.  Have a great week.  Kind Regards   Arlene